Icon launches Introducing Ethics – the App – with a very special price offer for one week only!

Posted on 2011/05/04 , tagged as

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Icon Books announce the publication of the first ever electronic versions of their famous Introducing series of graphic guide books.

Developed in association with Eldan Software, the Introducing Ethics iPhone and iPad app is available to buy now on Apple’s App Store and will be available on Android shortly. The app is priced at £2.99 in the UK ($4.99 in the US) and leverages technology from Robot Media SL, whose work includes the Scott Pilgrim and Simon Pegg apps. Screenshots from the iPad and iPhone versions can be seen here.

We are running a very special offer for one week only – buy the App now for only £1.79 / $2.99 – until 11th May. Buy it via iTunes with this link NOW!

Introducing Ethics will be followed over the next 3 months with app versions of bestselling Introducing titles on Capitalism, Psychology, Quantum Theory and Philosophy along with a single Introducing app that will encompass all available titles. Plans are underway for the publication in app format of 60+ further titles over the next two years.

The Introducing series – which uses graphic-novel style illustrations in conjunction with text to explain challenging ideas – is 20 years old with Icon in 2012. The series’ unique way of using illustrations means that, until now, viable electronic versions have been impossible within current technical limits. The iPhone and iPad versions allow the books, which have sold 3 million copies in printed form, to be enjoyed in a brand new way.

‘The Introducing series is the backbone of Icon Books and the cornerstone of the company,’ says Icon Books MD, Simon Flynn. ‘The publication of the iPhone and iPad App version of Introducing Ethics – and the many other titles soon to follow – marks an exciting and key moment in the series’ life. They will help to ensure that this series, conceived in the mid-seventies by a cartoonist called Rius eager to explain Karl Marx to his fellow Mexicans, will continue to live on for many years to come and inspire, educate and amuse people across the world who want to learn about topics from Consciousness to Chaos or Logic to Hinduism’.

Download our full press release here and click on the images to see larger versions.