Tina Rosenberg’s Join the Club arrives at Icon HQ

Posted on 2011/07/11 , tagged as

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Join the Club: How Peer Pressure Can Transform the World by Tina Rosenberg is published by Icon at the start of next month, and copies have just arrived in our office today.

In the book, which Icon bought from American publisher Norton, Pulitzer Prize-winning author Tina Rosenberg explains how creative social entrepreneurs are helping people to accomplish goals from losing weight to fighting terrorism, exploiting the power of positive peer pressure.

It’s already been widely praised in the US, with Jeffrey Sachs describing the book as ‘timely, thoughtful and important’ in the New York Times Book Review and Kirkus Reviews said that it provides an ‘optimistic view of the ways in which the human desire to be respected by one’s peers can bring about revolutions, topple dictatorships and perhaps produce a safer world.’

Read more about the book here, which is published on August 4th.