Join the Club – How Peer Pressure Can Transform the World

Posted on 2012/01/12 , tagged as

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The new paperback edition of Tina Rosenberg’s brilliant Join the Club has just arrived at Icon HQ.

Tina explores in the book how, from tackling extremism in Brixton to the fall of Slobodan Milosevic in Serbia, social entrepreneurs can use positive peer pressure to help ordinary people accomplish extraordinary goals.

There’s more about the book here. It’s published in paperback on February 2nd.