The Elements of Eloquence is the brilliant new book from Mark Forsyth!

Posted on 2013/10/07 , tagged as

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We are extremely excited to reveal the cover for the idiosyncratic, erudite and brilliantly funny new book from Mark Forsyth, author of The Etymologicon and The Horologicon!

In an age unhealthily obsessed with substance, The Elements of Eloquence: How to Turn the Perfect English Phrase is a book on the importance of pure style. From classic poetry to pop lyrics and from the King James Bible to advertising slogans, Mark Forsyth explains the secrets that make a phrase – such as ‘Tiger, tiger, burning bright’, or ‘To be or not to be’ – memorable.

In his inimitably entertaining and witty style he takes apart famous lines and shows how you too can write like Shakespeare or Oscar Wilde. Whether you’re aiming for literary immortality or just an unforgettable one-liner, The Elements of Eloquence proves that you don’t need to have anything to say – you simply need to say it well.

Mark Forsyth’s The Etymologicon is a Sunday Times Number One bestseller and both The Etymologicon and The Horologicon were BBC Radio 4’s Book of the Week.

The Elements of Eloquence will be available from all good bookshops, and as an eBook, from 7th November. Follow Mark on Twitter @inkyfool and visit his blog at inkyfool.com.