Join the Club and the London riots clean-up

Posted on 2011/08/15 , tagged as

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Two of Icon’s books have become even more topical in light of recent events.

The Jilted Generation of disadvantaged and disenchanted youths, which Ed Miliband warned of in May 2011, flexed its muscles in the scourge of riots which swept the country over the past week.

Yet the mob mentality which fuelled the riots found its counterpoint in the collective clean-up operation which roused the country in its aftermath. Tina Rosenberg’s new book, Join the Club pinpoints the same social phenomenon: how the immense power of peer pressure can be harnessed for good.