How to Run a Book Festival

Posted on 2010/08/25 , tagged as

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David Shenk, author of the recently published The Genius in All of Us, was at the Edinburgh International Book Festival earlier this month, where he discussed his book at three, no less, sold-out events.

And impressed he was too – justifiably – with the Festival’s slick management, as you can read here on his blog.

His book is dazzling look at the new science of genetics and the frontiers of human potential, in which he argues that it’s not genetics that stops any of us from achieving greatness, just the inability to use what we already have. Already a New York Times bestseller, it has been described as a ‘deeply interesting and important book’ by the New York magazine and you can read more from David on his blog about the book here.