Steve Jobs in Exile (eBook)

The Untold Story of NeXT, and the Remaking of a Technology Visionary

Geoffrey Cain

'I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.'
Steve Jobs

Begin Again tells the largely unexplored story of the dozen years Steve Jobs spent building NeXt in the aftermath of his firing from Apple, the company he founded, in 1985. This period would see Jobs at his most creative, vulnerable and intense. It would redefine him as a designer and a leader, ultimately leading to the later resurgence and dominance of Apple following his triumphant return. Yet this crucial period remains woefully under-covered. Award-winning writers Geoffrey Cain and Jimmy Soni change that.

Utilising a trove of new material, including dozens of hours of unbroadcast footage of Jobs at NeXT's meetings and retreats, new interviews and unpublished oral histories with Jobs and his colleagues, new first-hand material and countless internal documents, Begin Again is the definitive history of the most remarkable period in the life of Steve Jobs.

Geoffrey Cain is an investigative journalist and technology writer. He's contributed to The Economist, Time, the Wall Street Journal, and dozens of other magazines and newspapers. His first book, Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech, was longlisted for the Financial Times and McKinsey Business Book of the Year award. A Fulbright scholar, he studied at London's School of Oriental and African Studies and the George Washington University, and is a term member of the Council on Foreign Relations.